Our Team

For more than four decades, George has been a leading thinker in the field of human resource management in Canada and the United States. He has held senior executive positions in manufacturing, transportation, health care, and government sectors. A specialist in labour relations and human dynamics, he had held a long fascination for the art of persuasive communication and its application to the management of performance in the workplace.

As the founder of Montana, George has worked with more than 200 organizations to develop concrete practices that build managerial leadership and employee engagement.

George was co-founder and twice president of the Canadian Council of Human Resources Associations (now CPHR Canada). He has been a visiting lecturer in many universities and a popular speaker at many conferences.

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He brings more than 25 years of management experience in human resources and labour relations in manufacturing and professional services. He has advised companies of all sizes and types and coached managers in both French and English.

He developed expertise in leadership coaching while working with a major national accounting firm and with their clients. His professional approach and understanding of what it takes to build high engagement workplaces marks him as an HR leader.

Max travels throughout North America as a Master Trainer of the Turnaround Interview program and leads the “Train the Trainer” program for licensees.

A native of Québec City, he holds a Bachelor of Industrial Relations from Université Laval.

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Holding a bachelor’s degree in kinesiology, a bachelor’s degree in law (LL.B.), and a master’s degree in law (LL.M.), he has about 25 publications to his credit. He was also a part-time lecturer at Université de Moncton, where he taught Leisure’s Legal Framework, Introduction to Commercial Law (online), Constitutional Law, Ethics and the Law, and Social Law and the Elderly.

For a few years, he has worked as a proofreader of labour relations’ awards, gaining familiarity with the principles underpinning labour law and collective bargaining relationships. Throughout his career, he has developed a keen sense of thoroughness, deep legal comprehension, and meticulous attention to detail, all of which serve as invaluable assets for his work at Montana since 2018. His responsibilities entail conducting workplace investigations, workplace assessments, and addressing policy or governance matters within organizations.

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Before joining Montana in 2023, Michael spent over a decade as a journalist and editor, including 10 years as Senior Editor and Editor-in-Chief at NWC, a national magazine publisher. He specialized in business reporting and, in addition to magazines, he produced a widely respected podcast and webinar series for professionals in the music and audio industries. He has also contributed to outlets such as CBC and HuffPost.

Michael has conducted over 1,000 in-depth interviews with well-known artists and other public figures, senior executives, entrepreneurs, innovators, and technical experts, as well as serving as a sought-after conference panel moderator. This extensive interviewing and hosting experience supports his engaging, clear, results-focused approach as a trainer and course developer.

Michael lives near Hamilton, Ontario, with his wife and their two young kids.

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